Practical guides on responding to new leads: how fast you really are, what to say on the first call, and what to do about the leads that arrive after hours.
A step-by-step way to work out how long new leads wait for your first call, using data you already have, and what to do with the number once you have it.
Leads that arrive in the evening or at the weekend usually wait longest for a call. How to check how many of yours do, and the options for handling them.
The first call to a new lead has three jobs: confirm, qualify and book. Here are the questions that do it, with examples for home services, e-commerce and B2B.
